Original Paper

UDC 338.45:658.589:622.33(470) L.N. Shcherbakova, E.K. Evdokimova, E.A. Fedulova , 2022

ISSN 0041-5790 (Print) ISSN 2412-8333 (Online) Ugol Russian Coal Journal, 2022, S12, pp. 11-15

DOI: http://dx.doi.org/10.18796/0041-5790-2022-S12-11-15




Shcherbakova L.N.1, Evdokimova E.K.1, Fedulova E.A.1

1Kemerovo State University, Kemerovo, 650000, Russian Federation

Authors Information

Shcherbakova L.N., Doctor of Economic Sciences, Professor of the Department of Economic Theory and Public Administration, e-mail: ludmilashc@yandex.ru

Evdokimova E.K., PhD (Economic), Associate Professor of the Department of Economic Theory and Public Administration, e-mail: elena_evdokimova@inbox.ru

Fedulova E.A., Doctor of Economic Sciences, Head of the Department of Economic Theory and Public Administration, e-mail: fedulovaea@mail.ru


The article proves the thesis that one of the ways to increase the efficiency and competitiveness of the electric power industry in modern conditions is the diversification of production. It is substantiated that the industry is characterized by unrelated diversification, which takes all possible forms: straight vertical, back vertical and horizontal. The specificity of the author's approach lies in the fact that a non-classical example of effective and special unrelated diversification in the industry is the accession of the digital services production unit based on the active inclusion of electric power enterprises in the process of applying digital equipment and digital technologies. It is shown that the effectiveness of unrelated diversification in the conditions of joining the division of production of digital services is expressed in reducing energy losses, increasing information protection, improving the management of processes, production and personnel, increasing the positive environmental effect.It is proposed to consider all forms of unrelated diversification: straight vertical, back vertical and horizontal, the basis of which is the specificity of the nature of digital services.


Electric power industry, Diversification of production, Direct vertical, Reverse vertical, Horizontal diversification, Digital services.


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The research performed under AgreementNo. 075-15-2022-1195dated 30.09.2022, signed between the Ministry of Science and Higher Education of the Russian Federation and the Federal State Budgetary Educational Institution of Higher Education Kemerovo State University

For citation

Shcherbakova L.N.,Evdokimova E.K. & Fedulova E.A.Digital contribution of the energy complex to diversification and green initiatives. Ugol, 2022, (S12), pp. 11-15. (In Russ.). DOI: 10.18796/0041-5790-2022-S12-11-15.

Paper info

Received November 1, 2022

Reviewed November 15, 2022

Accepted November 30, 2022